the amount of advertising delivered, usually expressed in terms of :exposures” or “impressions,” broken down, at best, by demographic or psychographic segments. CDnow representatives found that the script for such purchases went something like this: The salesperson would say, “Take this magazine which has 100,000readers. Our Web site has 100,000 visitors. The magazine charges $10,000 for
The scene at Six D.O.G.S in Athens.
It’s hard to believe that only six or seven years ago, this shop-filled area — known by the somewhat unwieldy title ofthe “historic commercial triangle” — was a virtual wasteland for night life. Back then, after the bustling daytime crowds dispersed, the triangle went dark.
“In the center of Athens there was nothing, just these really c
the time.
Indian pop music, Hindi pop or Indi-pop
Incorporation of Indian folk
and classical music
+
Modern beats
In Vedic mythology,
Stories are related to natural phenomenon
Deities symbolize nature such as sun, wind and rain
Three major deities
Indra
Surya
Agni
God of Fire and Acceptor of Sacrifices
He is immortal because the fire is re-lighte
the English group과 the German group으로 나누기도 한다. 前者의 분류는 High German語에 엿보이는 음변화를 근거로 한 것이다. 고지(High) 또는 저지(Low)라는 말을 쓴 것은 지리상의 편의성 때문인데, High German Group語 대신에 South German, Low German語 대신에 북부 North German이란 용어를 쓰기도 한다. High German語는 8세기초
of stores is recommended for take-out, but nowadays, more and more customers require a place where they can sit down and rest. Therefore, increasing the size ofthe store or changing the internal interior in the store to make more comfortable place is important. If customers need a convenient place to stay and talk, they may overlook Cold Stone as an alternative and visit other shops that offer t
the meeting point of Switzerland, France and Germany. Known as the centre for fabric-dye production in medieval times; Basel is now the base for many ofthe international pharmaceutical companies. It is also one ofthe most frequently visited tourist destinations in Switzerland.
The city's tourist attractions while on Switzerland Tour include the Munster (9th-century red sandstone cathedral),
2-2. Cold Stone Creamery Marketing Problems in Korea
Cold Stone Creamery’s mission statement is: “We will make people happy.” However, there seems to be a lack of adherence to this statement according to a reporter, Cathy Garcia, who visited one ofthe franchises in Korea in 2010. Cathy writes, “In the U.S., Cold Stone Creamery’s crew is known to burst into song whenever a customer put
of whom are Indonesians and 15% consisted of Americans, Europeans and a group of various foreigners. This country has the 4th largest population after China, India and the United States. Roughly, half ofthe population (around 120,000,000 people) is under 29 years old; which means the nation has a large number of youths.
- Economical perspective
-The GDP per person in Indonesia is $2329.
1. Music is revolution - Rock and roll music
Rock and roll music is one ofthe most vital revolutionary forces in the West
It blows people all the way back to their scenes and make them feel good. Like they are alive
2. Rock and roll music is a weapon of cultural revolution
every-day pop stars ; to make money & gain a lot of cheap popularity
Ego;
According to the survey results
Korea has the highest rate of QR code scanning experiences with smartphones
(Korea 78.7%, Japan 78%, China 69.7%, Taiwan 69.4%)
But
Korea has the lowest rate ofvisiting stores after scanning a QR code
(China 67.8%, Taiwan 55%, Japan 31.7%, Korea 24.5%)
And purchasing after scanning a QR code
(China 78.7%, Taiwan 59.5%, Japan 38.6%, Korea 38%)
Quick